what dose a Fashion Journalist do?

Caleb Chapman: A fashion journalist uses the written word to portray what is, essentially, a visual medium in interesting, creative, entertaining and imaginative ways. They need to understand the difference between fashion and shopping, taking into account wider and more diverse factors, including societal, cultural and economic contexts.Tasks typically involve: * communicating the constantly changing fashion market to a wide audience; * reviewing and keeping abreast of new ranges, designers and trends; * visiting and building contacts with relevant PR companies; * attending press open days, trade and consumer shows; * researching the fashion media; * interviewing designers; * organising and attending fashion shoots; * writing and editing features and news stories.Fashion journalists are likely to be employed by national or specialist newspapers and magazines. Freelance opportunities also exist, with an increasing number online. The National Union ! of Journalists (NUJ) can provide further information and support for freelance journalists in all settings.The continuing expansion of digital media may increase opportunities to move into broadcast journalism, either as a researcher, reporter or presenter...Show more

Alexandria Popik: Angelina Jolie